How does Black Magic taste?

Our original blend of Black Magic contains essential oils of peppermint, cinnamon and clove.

We use our own natural coconut oil soap as a substitute for synthetic foaming agents like SLS, so you will notice a slight soapy taste for about a week of use. After that, you probably won’t notice the soapy taste at all.

Will I get black teeth?

No, Black Magic actually helps make you teeth look whiter!

Just make sure you rinse well after brushing, so no specks of charcoal remain.

When I first open the tube, a lot of toothpaste comes rushing out!

We are currently using stock tubes, which we fill from the end and then crimp closed.  That crimping increases the pressure on the contents, so Black Magic is under pressure for about a week of use. After that, you should have no problem.

We have discovered that the toothpaste will become thicker if you put it in a refrigerator for about 10 minutes prior to use. That will prevent the ‘rush’ of toothpaste when you first use the tube. After about a week of use, the pressure will be reduced and you will no longer have a problem.

What is SLS and why is it bad?

SLS, or Sodium Lauryl Sulfate, is an inexpensive foaming agent that is used in shampoo, toothpaste, body washes and detergents .

While there is no scientific connection to cancer, SLS is a known irritant and hormone disrupter.

Shampoos are usually made with a blend of surfactants (surface active agents) with each ranging from 15 to 30%. The American College of Toxicology, however, recommends that SLS be used at no more than 1% of formulations. When you consider all the products you use on a daily basis that contain SLS, you are easily getting a dose far greater than recommended.  (This applies to all synthetic cosmetic chemicals).

Studies have found the presence of residual levels of SLS in the brain, lungs, heart and liver. This suggest that there are potential long-term effects from the use of SLS, regardless of your sensitivity.

What makes Black Magic Toothpaste so different?

Brushing your teeth helps remove the build up of soft plaque and food particles from around your teeth.

Toothpastes aid with this because they contain mild abrasives, like calcium carbonate, and foaming agents that help reduce surface tension.  There is a fine line between abrasives that are effective at cleaning, and those that are so harsh that tooth enamel is compromised.

Black Magic is different from other toothpastes in many ways, but one that is demonstrably different is the substitution of natural soap for Sodium Lauryl Sulfate. This not only reduces potential irritation, but it also temporarily raises mouth pH, because natural soap is alkaline. This helps reduce the growth of bacteria that builds up into plaque and damages teeth. Within 30 minutes of brushing, the pH of your mouth returns to normal, so this effect is short-lived. This demonstrates why it is so important to brush your teeth soon after eating, as this will reduce damage caused by acidic foods and food particles.

We also use a blend of clays, charcoal and coconut oil, to help remove surface stains from your teeth and to remove bacteria from the gum line.


What is your recommended cleaning routine?

We’ve found that the following routine works really well:

Brush first with Black Magic.  Then clean your teeth and gums with an oral irrigator, like a Water Pik or Hydro Floss.  (We like to add a little salt and hydrogen peroxide to the water.) Then floss.

You will notice that the irrigator removes a lot of tiny particles from between your teeth.

This routine will help keep your teeth and gums healthy!

How can I tell that Black Magic is doing anything different?

Well, try it!

You should notice that the surface of your teeth feels smoother and cleaner every time you brush.

Also, please take a ‘before’ picture so that you can document any change (and be eligible for our upcoming contests!)

If you notice any difference in the color of your teeth or a reduction of staining, then we’ve done our job… and we’ve done more than any other toothpaste you’ve used. Some changes are subtle and some are dramatic, depending on the amount of staining you have and on your eating and drinking habits.

How can I protect my teeth from future damage?

Your lifestyle effects the health of your teeth and gums.  There is a direct relationship between gum disease and heart disease, so this is more than just about good looks!

Coffee, Tea, wine and carbonated drinks are acidic and contribute to potential tooth damage.  Processed foods are also acidic.  Our saliva converts carbohydrates into glucose, which feed bacteria, which in turn, damages teeth and gums and develops a hard build-up. So the better your diet, the greater the likelihood that your teeth and gums will remain in good health. If you can’t reduce or eliminate these from your diet, at least rinse your mouth after eating or drinking and brush after eating.  Drinking more water also helps.

If you have an unanswered question, drop us a line...

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